Festival Blues .. and Hypocrisy

Saw the big fight on Sunday Evening... about Festival Spending and the way people splurge.... Pretty distressing.. people mortgaging their valuables to buy gifts.... I would not call that a festival... More like spending to the limit on your card and then waiting scared stiff for the bill to come next month.
Who do you actually satisfy ? yourself ? Your wife ? Your Kids ? Your Relatives ? searching questions... but would you do it if you had to?
Festivals have become a branding exercise .. sickening to see million ads for "Pinning toh Winning" , "Dhoom Macha De".. why spend so much.. I would rather say if My brand was well known people would buy it. and the foremost question why do people need a festival to buy things other than Clothes and sweets. But Cars ? Parties ? I see no connection between Diwali and Parties and Gambling!!!!
The paper advertises the perfect gift as a Car..? Why would I gift a car to someone? and there is this dialogue saying that a gift of a Black Label is passe nowadays... I wonder why people splurge on gifts in the festival season?